Founded by Matt and Nadine O’Connor, Agitator is a brand, marketing and PR consultancy offering unique and refreshing solutions based on attention-grabbing ideas and exciting outcomes. Working outside of the straightjacket of conventional norms, Agitator turns conventional orthodoxy on its head, wedding creativity with hard-nosed commercial realism. From iconoclastic brands and PR, Agitator regularly commands global headlines with its unique brand of 'creative extremism'.
Agitator offers a diverse range of service including: Brand Naming & Creation, Intellectual Property Development, New Product Development, Recipe & Menu Development, Creative Direction for Brands, Copywriting, Campaign Creation & Development, Public Relations including TV, Media, Social Media and On-line Campaigns, Media Training, High Profile Public Events, Strategic Advice for Brands, Creation & Development of Social & Political Campaigns.
“If ice cream was rock’n’roll, then Matt O’Connor would be its Keith Richards.”
The Sunday Times Style Magazine
“King of ice cream. Master of controversy.”
Liz Hoggard, The Evening Standard
“A verbal machinegun.”
Cole Moreton, The Independent
“An attention-seeking mastermind…”
Andrew Mueller, The Independent on Sunday
“…fiercely intelligent, charmingly foul-mouthed and a fantastic turn of phrase. Few could equal O’Connor when it comes to taking a conversational thread, yanking, unravelling and generally running with it.”
Will Self, Author & Journalist, GQ Magazine
“O'Connor has taken communication to a new pro-active level.”
GQ Magazine's 7th Top Communicator in the UK, 2005
The Icecreamists. (2009)
Concept development, recipe development, branding, marketing and PR of The Icecreamists brand with a 3,500 sq ft pop-up installation in Selfridges flagship Oxford Street store in 2009. Subsequently directed the brand onto critical acclaim and global notoriety.
The Sex Pistol, The Icecreamists. (2009)
Concept development, recipe development, branding, marketing and PR of a ‘Viagra’ ice cream for The Icecreamists called the ‘Sex Pistol’ which The Sex Pistols attempted to ban.
Antonio Federici Gelato Italiano. (2009)
Concept development, recipe development, branding, marketing and PR of the Antonio Federici brand. Winner of 'The Best Ice Cream in the World' Award 2009 at the International Ice Cream Consortium Awards. In 2012 and 2013 Antonio Federici was included on the list of Britain’s Coolest Brands compiled by the CoolBrands Council. Launched redesigned web site and Alessi spoon promotion in Waitrose Summer 2013.
Created and launched the UK’s first National Ice Cream Week.
The Daniel Craig Ice Lolly, Del Monte. (2009)
Design, production and PR of the Daniel Craig 'Licensed to Chill' Ice Lolly, Del Monte.
“Del Monte Licks Opposition with Reputation-Saving Product.” (2009)
Brand leaps from bottom to top of of Kaizo Advocacy Index which measures the on-line reputation of the world’s top 20 brands. Said Kaizo, “Del Monte Licks Opposition with Reputation-Saving Product.” (2009)
Antonio Federici 'Immaculate Conception' Advert. (2010)
Design, production and PR of the Antonio Federici 'Immaculate Conception' Advert, 2010. Worldwide publicity after the advert is banned by the Advertising Standards Authority three days before the Pope’s UK visit in 2010.
Flake 99 Rollercoaster Viral, Blackpool. (2010)
Concept and production of a Cadbury Flake 99 Rollercoaster viral where participants were challenged to eat their Flake 99 ice cream at speeds of up to 50 miles per hour upside down.
Baby Gaga, Breast Milk Ice Cream, The Icecreamists. (2011)
Concept development, recipe development and PR of the world’s first breast milk ice cream for The Icecreamists, the notorious ‘Baby Gaga’. Banned and unbanned by Westminster Council. Subject to legal threats by Lady Gaga who called The Icecreamists ‘provocative and nausea-inducing’.
Design, production and PR of the world’s first amphibious ice cream van for Cadbury Flake 99 ice cream.
The David Hasselhoff ‘Hoffsicle’ Ice Lolly, Del Monte. (2011)
Design, production and PR of the ‘Hoffsicle’ ice lolly for Del Monte with David Hasselhoff.
R Whites ‘Secret Lemonade Licker’ advertisement, Britvic. (2012)
Design, production and PR for the recreation of the iconic R Whites ‘Secret Lemonade Drinker’ ad 39 years after the original was broadcast using the original cast.
Cadbury Golden Lolly Stick Campaign, Covent Garden. (2012)
Design, production, sampling and PR for the Cadbury Dairy Milk Golden Lolly Stick Campaign. 20,000 people sampled over one weekend from a ‘cold vault’ in Covent Garden. One person won a £10,000 golden lolly stick hidden inside a Cadbury Dairy Milk ice cream.
Cadbury Ice Cream London 2012 Olympic Campaign. (2012)
Design, production and media buying for a £250,000 bus and taxi campaign for Cadbury Ice Cream during the London 2012 Olympic Games.
The Icecreamists Book 'Ice Creams, Vice Creams & Other Guilty Pleasures'. (2012)
Written by Matt O’Connor. Produced by Octopus Publishing.
The Vice Lolly, The Icecreamists. (2012)
Concept development, recipe development, branding, marketing and PR of the ‘Vice Lolly’, produced from a Walther PPK gun mould. Made with Absinthe and Holy Water and stored in a sub-zero gun cabinet.